Contributor: School of Crypto
When it comes to how businesses and organizations are structured, a lot has changed in the past few years. Almost 85% of all these businesses have at least one AI agent incorporated in their workflow. Departments are getting slashed, teams are getting smaller, and decision-making processes are changing. Now you have A.I. agents that can make sales calls, market your business, provide data analysis, and many more use cases. Tech behemoths like AWS, Oracle, IBM, and others have jumped into this space with vigor.
A.I. agent marketplaces will account for almost $8 billion in revenue in 2025 and project to reach as high as a $236 billion industry in around 10 years. Sundae Bar, Subnet 121 in the Bittensor ecosystem, is looking to get a scoop in this burgeoning sector. The up-and-coming A.I. agent marketplace is looking to compete with the powerhouses of the tech industry with its diverse and customizable platform.
Let’s get a taste of what Sundae Bar is serving.
What is Sundae Bar?
The literal definition of a Sundae Bar is a DIY dessert setup where people can build their own sundae from a variety of ice creams, sauces, and toppings. However, Sundae Bar, Subnet #121 on Bittensor, is the A.I. agent version of this popular sweet treat tradition. Instead of ice cream and sweet tooth fixings, people can build, vote on, or buy their own A.I. agent based on a variety of tools, capabilities, and use cases on Sundae Bar’s A.I. agent marketplace.
Sundae Bar offers a unique infrastructure that powers a robust AI agent marketplace for users and developers. At the center of the experience, “Scout” is the main A.I. agent on the platform that users can interact with in order to find the most suitable option for their needs.
Sundae Bar is also an appealing ecosystem for A.I. agent developers. The platform offers a user-friendly interface for A.I. agents with structured easy to find listings, and a hosted runtime environment.
Currently, Subnet 121 has just under 200 A.I. agents that a consumer can utilize free of charge during their preview period on the platform. Agents span various use cases such as Sales, SEO, Transcription, A.I. Video Generation, Recruitment, etc.
What is the miner/validator workflow?
Sundae Bar takes a unique, crowdsourced approach with its A.I. agents between miners and validators. The subnet has three sets of miners: brief writers, developers creating A.I. agents, and people voting for the best A.I. agents. Any participant can create a brief that illustrates the specifics of an A.I. agent’s use case and capabilities.
The brief writers essentially crowdsource ideas into A.I. agent ideation. Certain criteria, inputs/outputs are set for these briefs. “Scout” will automatically review each brief for spam and duplicates in order to verify the validity of the submission. Any holder of the SN121 alpha token can vote to graduate a brief into production within a 48-hour window.
Once the briefs are finalized, a new set of miners comes into the fold to actually develop the A.I. agents. Developers will compete to create the best version of the brief. These miners have 14 days to complete the best A.I. agent that best personifies the brief.
After this period is over, validators will aggregate all the community votes and publish consensus scores which will lead to which A.I. agent will be verified and listed on Sundae Bar’s marketplace. Miners receive 41% of the emissions, validators get 41%, and Sundae bar itself receives an 18% cut.
Capital raising, Revenue streams, and Alphanomics
Sundae Bar is part of a larger contingent governed by a public company called Sundae Bar Plc. The subnet has the luxury of being able to raise capital in order to lengthen runway and add resources to the operation.
Sundae Bar plans to have three sources of revenue. The first source is advertising on the platform. A developer can pay the subnet a certain price to promote their A.I. agent. The second source of revenue is the transaction fee charged every time an agent is sold on the platform. The third way Sundae Bar receives revenue is a monthly fee developers pay to host their agents on the runtime environment.
Jill Kenney, the CEO of Sundae Bar, foresees the subnet to heavily accumulate SN121 alpha token via revenue buybacks. She also mentioned these tokens would be funneled into a company treasury. This treasury would then be dispersed at the end of the year to Sundae Bar employees as a bonus. The details still need to be worked out in terms of the percentage of buybacks and how this will benefit alpha token holders.
Sundae Bar vs. the Competitors
In the decentralized AI agent marketplace space, Sundae Bar competes against SingularityNET, Fetch.ai, and Virtuals Protocol. These are all blockchain-based platforms with token incentives and open-source development models. SingularityNET’s marketplace offers composable AI services that plug into smart contracts for direct trading. Sundae Bar differentiates itself through Bittensor’s brief submission system and community voting, turning agent creation into a competitive process focused on custom business solutions.
Fetch.ai builds autonomous agents for DeFi applications and chatbot use cases, but Sundae Bar’s 14-day development competitions and Scout AI agent aim to deliver more tailored solutions faster, distributing TAO emissions to miners and validators. Virtuals Protocol adds NFT-based agent ownership for metaverse applications, while Sundae Bar focuses on practical enterprise needs like sales automation and SEO, offering hosted runtimes and multiple revenue streams.
Against centralized platforms, Sundae Bar positions itself as an alternative to AWS SageMaker and Azure AI. AWS SageMaker provides complete ML pipelines and unified studios for custom models and generative AI applications, but Sundae Bar’s brief system allows businesses to crowdsource highly specific agents without extensive coding, potentially reducing costs through TAO-based incentives rather than pay-per-use pricing.
Azure AI offers a model catalog and Prompt Flow for rapid workflow development with built-in responsible AI features, but Sundae Bar counters with community-driven quality control and free preview access. The platform generates revenue through advertising, transaction fees, and hosting subscriptions to fund growth against these established cloud providers.
What’s next?
Sundae Bar recently implemented a payment system on its website, as disclosed in the most recent Revenue Search episode. Soon, the subnet will begin monetizing its agent marketplace and generating real income.
The platform will soon start selling templates from the popular A.I. automation app n8n. While any developer can create an agent on the platform, Ridges, the top A.I. coding app in the Bittensor ecosystem, may soon develop its own agents within Sundae Bar.
Competing with established A.I. agent platforms like Azure and AWS is a daunting task. However, Sundae Bar is confident in its approach of aggregating the best A.I. agents to rival the solutions of these industry giants.
Another major differentiator for Sundae Bar is the customizable nature of its A.I. agents. As mentioned earlier, briefs can be written to request specific A.I. agents tailored to a company’s unique needs. This flexibility allows businesses to create purpose-built agents, rather than relying on generic templates with broad capabilities.
Ultimately, these agents need to be easy to use and integrate into business workflows. Sundae Bar strives to provide a marketplace that is simple to navigate and filled with quality options across the board.
With more top developers contributing and hundreds—or even thousands—of A.I. agents going live, Sundae Bar is well-positioned to capture meaningful traction. Once revenue begins flowing and adoption scales, Sundae Bar will have its cherry on top, supported by the strong foundation it has already built.
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