Dippy has quickly become one of the most compelling consumer AI platforms in the world. Built by Akshat Jagga (the Chief Executive Officer) and co-founder Angad Arneja (the Chief Operating Officer), the product has grown to nearly 9 million users and now sits at the frontier of an entirely new category: experiential AI.
This is not about chatbots, it’s about cinematic worlds, dynamic characters, evolving storylines, and user-led universes shaped completely through language.
In this deep conversation with Mark Jeffrey on Hash Rate, Akshat explore how Dippy is redefining AI entertainment, how Bittensor’s decentralized infrastructure supports it, and why experiential intelligence may become a new creative frontier for the internet.
A New Category: Experiential Intelligence
Akshat describes Dippy as a platform built not for answers, but for experiences. The goal is to let users live inside AI-powered stories, not just read them.
Experiential intelligence is driven by:
a. Two-way storytelling that adapts in real-time
b. Characters with memory, personality, and emotional logic
c. Dynamic world rules that evolve as users play
d. User-created universes that grow with each interaction
The result feels less like chatting with AI and more like stepping into an interactive drama or game that responds to every decision.
Why Users Flock to Dippy
Dippy’s engagement numbers are exceptional for any consumer app, let alone an AI-powered one. Users come back because the experience feels alive.
Key metrics include:
a. Nearly 1 hour of daily usage across multiple sessions
b. More than 750,000 user-created characters
c. Billions of total messages exchanged
d. Consistent viral traction across TikTok, Instagram, and YouTube
All of this comes from organic growth. No paid marketing and just creators discovering something they’ve never seen before.
The Character Creation Ecosystem
One of Dippy’s strongest network effects is how users design entire personalities and worlds from scratch. They control:
a. Character traits and emotional ranges
b. Detailed backstories and lore
c. Rules of the fictional universe
d. Preferences, limits, and narrative arcs
e. Visual identity
This system turns Dippy into a creative studio where anyone can build narrative IP in minutes.
Building a Sustainable Business Around Immersive AI
Dippy monetizes in multiple ways, all designed to preserve immersion:
a. Subscription tiers
b. Non-intrusive ad placements
c. Future voice and audio experiences
d. Potential product integrations inside narratives
The company is extremely careful not to disrupt the story flow, keeping ads away from chat screens and designing monetization to feel additive rather than interruptive.
Why Bittensor’s Subnet Four Became Core Infrastructure
A major operational milestone came when Dippy migrated its text inference workload to Bittensor’s Subnet 04 (Targon).
Targon offered:
a. Lower costs compared to centralized inference providers
b. Faster iteration cycles
c. Trusted execution environments
d. Custom optimizations
e. Responsive engineering support
Today, every message inside Dippy is powered by Targon. This also positions Dippy as one of the strongest real-world consumers of decentralized AI infrastructure.
How Subnet 11 Powers Dippy’s Media Engine
Subnet 11 is being transformed into a media inference powerhouse for Dippy and external developers. It is built to support:
a. Image and image-to-image generation
b. Voice and audio synthesis
c. Video and image-to-video models
d. 3D exploration
e. TensorRT-accelerated pipelines
Dippy has already moved a portion of its image generation to subnet 11 and aims for 100% migration soon. A public-facing API will allow others to tap into the same stack.
Tokenomics and Buyback Strategy
Dippy historically reinvested revenue into subnet 11 buybacks to align incentives. The future model is more sustainable:
a. Dippy spends between $6,000 to $10,000 per month on media inference
b. Rather than paying centralized providers, these funds are redirected into subnet 11
c. This spend is used for controlled, healthy buybacks
The aim is to pay for real-compute, not artificial incentives, and reward miners through legitimate commercial demand.
Expanding the Creative Frontier
Dippy’s roadmap moves far beyond chat, it aims to scale and exxpand to accomodating:
a. Multi-character adventures
b. Multi-user shared worlds
c. Immersive narrative environments
d. Real-time media generation
e. Creator tools for building full universes
f. Hybrid text, video, voice, and world models
The company aims to become a platform where creators publish interactive experiences the same way they publish videos today.
The Role of Emerging World Models
Akshat highlights breakthroughs like Genie from Google DeepMind, which generate entire interactive worlds from a single prompt. Dippy envisions leveraging similar ideas to allow users to:
a. Walk inside custom scenes
b. Explore AI-built environments
c. Create endless parallel realities
d. Play storylines that evolve uniquely for every user
This is where experiential AI becomes an entirely new medium.
User Trends and Narrative Culture on Dippy
Over time, Dippy has identified two major creative cultures:
For Women (Within 18 to 24 age bracket), they can create:
a. Relationship-driven plots
b. Slow-burn romance
c. Fantasy and supernatural worlds
d. Therapeutic role-play
Men can curate:
a. Combat and power fantasies
b. Anime and superhero arcs
c. Tactical or challenge-based stories
Both groups increasingly create collaborative storyline events, which Dippy plans to expand dramatically.
Moderation, Safety, and Responsible AI
Safety is a foundational pillar, not an afterthought. Dippy enforces:
a. 18+ age restriction
b. Mandatory verification on web
c. Industry-standard moderation tools
d. Rapid flag removal
e. Strict guardrails around character behavior
The goal is to encourage creativity while preventing harm at scale.
AI Companions and Emotional Well-Being
A Harvard study referenced by Akshat suggests AI companions can reduce loneliness as effectively as human connection. Many Dippy users share similar experiences:
a. Judgment-free spaces
b. Emotional companionship
c. Late-night conversations
d. Narrative therapy
This dimension of Dippy may become one of its most meaningful contributions.
Looking Ahead: The Next Evolution of Interactive Worlds
The interview closes with a reflection on digital social history from The Palace to Club Penguin to Roblox. Dippy represents the next leap, building AI-driven universes that adapt to each user, create infinite versions of stories, and turn everyone into a storyteller.
Akshat believes the gap between centralized and decentralized AI will continue to shrink, and experiential AI will become one of the defining mediums of the coming decade.
Conclusion
Dippy is not just another AI chat application. It is a platform pioneering the next frontier of digital experience; where AI-generated worlds, characters, and narratives evolve around the user. Powered by Bittensor’s Subnet 04 and Subnet 11, Dippy demonstrates how decentralized AI infrastructure can support real consumer products at global scale.
With millions of users, a thriving creator ecosystem, and an aggressive roadmap in media inference and experiential storytelling, Dippy is shaping what the future of immersive AI will look like.
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