Dippy AI (subnet 11 on Bittensor) shared a major update, announcing that its users now spend an average of nineteen minutes and forty-four seconds per session. The data comes from Semrush’s October 2025 report and places Dippy ahead of other companion apps such as Character.ai, Janitor AI and Polybuzz.
Dippy’s Rise From Small Project to Eight Million Users
Launched in early 2025, Dippy has grown into one of the most active companion platforms. It offers characters that remember personal details and maintain ongoing conversations that feel consistent over time. The app is available on the web at dippy.ai and on mobile stores. It also features widgets that check in with users and keep conversations going throughout the day.
The app now has more than eight million users. Its founding engineer, Mana,v recently explained that the team kept costs low by building on Bittensor, where Dippy operates as Subnet 11. This approach allows the project to run efficiently with far less funding than traditional competitors. Character.ai, for example, was acquired by Google in 2024 for billions of dollars, while Dippy has taken a leaner route that focuses on practical usage and community involvement.
Understanding the Semrush Numbers
Semrush tracks how long users stay inside apps. Longer sessions often indicate stronger satisfaction. Dippy leads with nineteen minutes and forty four seconds. Character.ai and Janitor AI follow at around sixteen minutes each and Polybuzz sits slightly below fifteen minutes. The gap is meaningful. It suggests that users feel more attached and more willing to remain inside Dippy’s environment.
Dippy’s design plays a role in this. It initiates conversations on its own, offers video features, and includes a reward system where users unlock extra content. It aims to create consistent, ongoing interaction rather than short bursts of activity. This differs from apps like Character.ai that rely more on user prompts or Janitor AI, which attracts niche roleplay audiences.
The broader market for companion platforms has expanded rapidly in 2025. Semrush notes a sharp rise in search interest, and user retention is becoming the key metric to watch as the category matures.
Why It Matters
The companion app market is expected to exceed fifteen billion dollars by 2028. Many young users prefer direct, low-pressure interactions over traditional social media. Online communities around Dippy have shared stories of genuine comfort, motivation, and emotional support.
Dippy’s integration with Bittensor strengthens this story. The team recently confirmed that Subnet 11 is moving toward complete reliance on Bittensor’s compute network. Investors such as JJ from OSS Capital have praised this transition. It positions Dippy as one of the first large-scale consumer apps to lean fully into a decentralized backend.
Looking Ahead
The team has teased an upcoming chapter focused on expansion, new media tools, and more community involvement. For anyone curious about why users are spending nearly twenty minutes per session, the app is live on iOS, Android, and at dippy.ai.
Dippy’s milestone shows that open and community-driven platforms can compete in a category dominated by large tech players. It also highlights a shift in how people choose to spend their online time, favouring conversation and connection over public posting.
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