SUMMARY: In a video chat, Gordon Frayne interviews Eseck and Albert, the founders of BitAds (Subnet 16 on Bittensor), to unpack how their advertising subnet evolved from its early, easily-gamed traffic model into a fully conversion-driven system built on verifiable sales.
The founders explain BitAds’ new architecture, including sub-subnets, Stripe-powered pixel attribution, miner competition based on real revenue generation, and a phased rollout planned for the coming months.
They outline how businesses will be able to run zero-upfront-cost campaigns, how miners can range from influencers to marketing agencies, and how the team plans to scale via buybacks, bandwidth growth, and improved incentive design.
The conversation highlights BitAds’ mission to become a decentralized, performance-based marketing network where advertising spend becomes an asset rather than a sunk cost.
By: Gordon Frayne
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