Source: Autoppia’s Substack
Autoppia’s mission is clear: Build the best web agents in the world and the infrastructure for autonomous companies that will use them.
The Autoppia Ecosystem is a platform where developers create AI Worker templates, users deploy them with their own data and services, and everyone gets paid through a pay-per-call model.
The diagram below shows how the ecosystem works: developers build templates in Developer Studio, publish them to the Marketplace, users discover and deploy them in User Studio, and the Workers run on Autoppia’s infrastructure using the user’s own configurations.
Autoppia’s ecosystem operates through three core products:
- Autoppia Studio — The OS for AI Workers. Build, deploy, and orchestrate agents (Email Worker, Web Worker, etc.) → Where humans design AI companies.
- IWA + Subnet 36 — The Learning Ground. Miners compete to create the best web agents through dynamic benchmarks. → Where AI learns to use the web.
- Automata — The Execution Layer. Top-performing agents perform real-world web tasks for normal users via API or web interface. → Where AI starts working for users.
The Big Picture
Autoppia isn’t just about building better web agents — it’s about redefining work itself.
Today, most digital operations — from sales and customer support to logistics, marketing, and data management — happen inside a browser. The web is where work truly lives. By teaching AI to operate that layer as humans do, Autoppia is building the foundation for the first generation of autonomous organizations.
Our Vision: Building Autonomous Companies
Our goal is simple but ambitious: create the technology and the economic infrastructure that will enable companies to run themselves.
Through networks of AI Workers capable of reasoning, acting, and cooperating across the web, we’re moving toward organizations that operate autonomously — handling operations, workflows, and decision-making with minimal human oversight.
Why Web Operation Matters
Web operation is the foundation of this vision.
Every modern business — from SaaS startups to Fortune 500s — runs on web interfaces. CRMs, ERPs, marketing dashboards, data pipelines… they all live inside the browser.
By teaching AI to use these interfaces as humans do, we unlock the entire digital economy. Mastering web operation isn’t a side project — it’s the keystone that connects AI reasoning to real-world execution.
Once this layer is fully conquered, Autoppia will expand into higher-order domains: analytics, creative work, finance, and strategic decision-making. Each new layer brings us closer to a world where companies can think, decide, and execute entirely on their own.
The Opportunity Ahead
The automation and integration markets already exceed $60B annually, projected to surpass $150–200B by 2030. And if agentic AI captures even a fraction of the $2.6–$4.4 trillion in productivity gains forecasted from generative AI, the total addressable market for web operation and business automation could reach hundreds of billions within the decade.
But beyond the numbers lies something deeper: a shift from human coordination to autonomous coordination. Autoppia is not building the next automation tool — it’s building the framework for the next generation of digital organizations.
Here’s an example of a real business use-case of Autoppia:
The Economic Loop
Every part of the Autoppia ecosystem reinforces the other:
- Autoppia Studio — where users deploy AI Workers and pay per usage.
- Developers — earn directly when their templates are used.
- Automata — provides real execution as a service.
- Subnet 36 — continuously improves web intelligence through competition.
Revenue generated across the ecosystem flows back into Subnet 36, incentivizing miners to build better agents. This creates a closed economic loop — a self-improving network where usage, innovation, and rewards continuously strengthen one another.
Autoppia Monetization & Payment System
Autoppia will operate under a subscription and credit-based model, offering three main plans:
- Free Plan: Basic access to Studio tools and limited usage quotas.
- Pro Plan: Expanded deployment limits, premium templates, and enhanced management features.
- Ultra Plan: Enterprise-grade capacity, priority execution, and dedicated support.
All payments and credits are managed through the Autoppia Studio Payment Module.
Users can add balance in TAO, which is then converted into credits. These credits and active subscriptions can be used seamlessly across the entire Autoppia ecosystem.
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